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Banking advertising and public relations strategic goals

This presentation should be done in a professionally yet appealing way. It should incorporate a theme and the proper supporting graphics(charts, tables, etc.), and it should focus on achieving the banks long-term goals as well as your specific objectives. This presentation should be considered as a real-life situation where you are presenting to the bank president and senior management in an attempt for them to approve your recommended strategy. In some ways, you are marketing your marketing plan, so focus on the strong points, especially how your plan will achieve the banks long-term strategic goals and your specific marketing objectives. The bank president is giving you the opportunity to practice before you present to the entire board in the final presentation. Use speakers notes using more then a 100 words for each slide. Use Scenario attachment to base slides off of. Use Slide attachment for slides