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choose a specific brand from a hotel company of your choice (Courtyard by Marriott, Homewood Suites by Hilton, Hyatt House by Hyatt, etc.), research and analyze their market strategy, and write a paper

Consider the following questions as you perform your case study analysis: Environment: What is their market environment? Who are they competing with? What consumer and technology trends impact them? What cultural environmental, ethic, or political factors affect them? Market Segment: Who are they marketing to? And how are they positioning themselves in their marketing segmentation? What research have they done to influence their strategy? Product: What are their product offerings? How does this make them competitive relative to other companies in the space? What is their pricing, their brand, and their approach? Marketing: How do they advertise? This should include their public relations strategy and their sales and marketing strategy. Please make sure to include both online and direct relations with the consumer. Formatting & Sources Please write your paper in the APA format. As part of your research, you may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using APA format as well. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any lessons as sources, please also cite them in APA (including the lesson title and instructor’s name). Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question. Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management. You may use like JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.) If you’re unsure about how to use APA format for your paper and sources, please see the following lessons: