Attempt both the questions two pages for each q. 5a. Critically evaluate the impact of the internet and digital technologies on the marketing mix elements (7 Ps) for an industry sector of your choice. Pleas address each area of the marketing mix separately ( have a paragraph for each of the component of the marketing mix and then provide example of how internet has change the price and the rest of the 7Ps ). 5b. Your friend is about to launch an online store for sporting gear & equipment. Your friend is seeking your advice regarding social media marketing tactics. Outline some possible social media marketing tactics suitable for an online store selling a variety of sporting gear and equipment.
