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Global Marketing

About the Assignment Global Marketing, as you have learned, focuses on developing a deeper understanding of the global marketplace and its impact on businesses as well as consumers, global expansion, international competition strategies and leadership practices within global business. You will conduct research and prepare a market analysis and market introduction strategy for an international company and one of its products into a global market of 3,000 to 5,000 words answering the prompts below using concepts you learned from the course to support your recommendations. Project Prompts 1. Research and choose an appropriate international company and one of its products for potential introduction into one of three potential global markets. 2. Research and select three global markets into which your selected international company could introduce your selected product. The product may not already be sold in the markets. 3. Your market analysis for each of the three global markets must include the following: Regional cultural, demographic, psychographic, behavioral, income, ethnic, and other relevant segmentation element analysis for each market. A complete cultural and segment profile for the typical consumer of your product or service in each market. Regional market potential for your product or service in each market. An analysis of competition in each market. Current business operations of your firm in each market or nearby markets. Potential consumption market share for your product in each market. Identification, selection and recommendation of a target market strategy for your product in each market. 4. Recommend one of the three global markets for introduction of your selected product. Your recommendation must include reasoning as to why you are recommending this global market rather than the other two markets you researched, addressing each of the elements noted in prompt 3 above. 5. Prepare a global marketing strategy for introduction of your selected product by your selected international company into your recommended global market. This global marketing strategy must include recommended marketing research, product differences, branding strategy, pricing strategies, distribution channels and promotional differences for the product in the selected global market. Include all relevant global market research for your selected global market from prompt 3 above. Formatting & Sources Please write your paper in the APA format. As part of your research, you may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using APA format as well. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any Study.com lessons as sources, please also cite them in APA (including the lesson title and instructor’s name). Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question. Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management. You may use like JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.)
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