the book that we use is marketing mistakes & successes 12th edition. 1. In our business ethics seminar we looked at cases involving MetLife, Tylenol, Wells Fargo and Facebook. Considering these four cases and the ethics slides in the book consider the following two thesis statements: Apart from explicit illegal activity, it is not the companys responsibility to morally protect consumers, employees, vendors or society as a whole. Companies have a moral and ethical obligation to consider all stakeholders when making business decisions including the well-being of consumers, employees, vendors and society as a whole. Make an argument using one or the other in 400-500 words 2. In our growth matrix seminar we discussed McDonalds and how they have taken steps to expand and grow with varied success. We had presentations that provided evidence to support growth strategies. Use your experience from those presentations, the case study the slides and AU database evidence to argue the following statement. (There are many, many possible answers here and the strength of the argument and supporting data is the most important to your grade- choose one strategy and one idea and be specific using 400-500 words) McDonalds has a distinct opportunity to grow using the ____________ strategy in the product-market growth matrix. 3. In our seminars about Boston Beer and the cola wars we discussed ideas about the power of branding and the benefits of diversification to cater to new or expanding markets based on external environmental factors. Use examples and evidence from the case studies slides and database evidence to defend the following statement. For the food and beverage industry, scanning the external environment and being proactive in response to trends is key to continued success. (400-500 words)
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