Explain in your own words what the success factors of the the mindset, process and tools are of the value propositions (use the slides to answer these as well as other articles). Take an organizational perspective here and think about what the positive consequences for business could be when design thinking would be implemented throughout an organization. In addition write down what the pitfalls are according to you. What could be bottlenecks when implementing a more user-centric innovation approach? We ask you to use references here to the articles that you have read. Lastly we ask you to creatively let us know how you will make the link to your own function and organization ( use an organization in Kuwait here, Zain or Al Ghanim Industries or ALshaya, the concept here is for me to implent this assignment on where I work, so lets pretend I work at one of these places, if you google them you will find information on them). Please create a pitch – it can be anything – A storyboard, a video, a customer journey, an animation, a script, an infographic(but it cant be an article), in which you will show us how you will convince your organisation that Design Thinking is an approach that your organization needs. Why does your organization need this and how will you embed Design Thinking in your own function and own organization? What elements of the mindset and process and will you start using and how? Grading will be based on quality and quantity of arguments, as well as clarity of the text and the pitch.
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