This assignment requires you to: A. Choose to develop either an economic profit business model or a social profit1 business model B. Determine an area of innovation by selecting two design elements below from Zott & Amit that will premise your business model: Governance –> Industry (strategic) Content –> Enterprise (operational) Structure –> Revenue (economic) You must justify your selected innovation design elements by presenting information from the FMC case which demonstrates that innovation is warranted in your selected areas. C. Describe your business model innovation. The description must include at least one design theme from the NICE themes listed in Zott & Amit. D. Answer the sets of 5 questions that fall under the two design elements you selected (see page 2) E. You may include both bullet points and narrative in your write-up.
