A “pitch” is simply a letter to a producer that attempts to sell a concept for a TV show or a movie. It provides a synopsis (or treatment, as it is called in the trade) of what the show or movie will be like–a “word picture” description of the setting, characters, plot, etc. It is your opportunity to be creative, and to “flesh out” an idea that you may have had for a new TV show or movie. Imagine you have the opportunity to pitch an idea for a new TV program or movie that is based on current market trends. You will need to research what the popular genres are in either movies or television and write your pitch with the intention of selling a story that falls in line with what is currently profitable. Write a 350- to 700-word pitch to either a movie or television producer. Include an analysis discussing how current popular entertainment trends do or do not reflect American cultural values and their influence on social behavior as well. Submit your assignment. Refer to the following required learning activities Introduction to Mass Communication, Ch. 7 Introduction to Mass Communication, Ch. 6 Introduction to Mass Communication, Ch. 8 Introduction to Mass Communication, Ch. 9 Week 3 Electronic Reserve Readings Week 3 Electronic Reserve Readings Videos TEDTalks: Mark Ronson TEDTalks: The World’s Most Boring Television The assignment also calls for you to include an analysis of current entertainment trends that support the need (and potential success) for the TV or movie concept you are proposing. That is why Student Materials are included in the assignment instructions. Remember, when you use those materials, you must include a reference page, as well as in-text citations.
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