Research an ongoing sustainable and commercially successful event and analyse why it has been so successful. This event should have a major sponsor in terms that without this major sponsor, the event might struggle to continue. This event should already incorporate a government sponsor or partner. Instructions: This assignment is a written analysis report. Include: o Introduction o Findings and Analysis The relationship between the sponsor and the event The sponsorship type, the sponsors core vision and goals of sponsoring the event How they benefit each other How does the sponsors vision/value fit with that of the event? o Recommendations Based on the findings and the analysis, you should provide recommendations for the event organiser and sponsor for future improvements. o Conclusion o References Minimum of 5 different sources
