The aim of this assessment is to identify the success of Alibaba Group. Identify the attributes of the people, places, products and approaches that have made the Alibaba on of the most valuable companies in the world. Instructions: Review and critique the case study: Alibaba and the Future of Business by MING ZENG. Harvard Business Review. Sep/Oct2018. The output will be a 1,200-word report that responds to the following four questions: 1. In the students view, how does innovation and strategy work together at Alibaba Group? 2. Identify the innovation approach the company has successfully used to identify customers needs, and how did it help them to continue to stay ahead of the competition? 3. What role does Smart Business play in the companys present success? 4. What roles do leaders like Jack Ma play on companies like Alibaba? What does he bring, personally, to the organisation? Undertake further reading on Alibaba, in order to enhance your analysis. Any additional reading must be properly referenced in your report.
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