Complete the Case Analysis for Jet Blue Airlines, found on page 105 of the Argenti text. Include robust responses that reference the course readings to completely respond to the presented questions for the case (1-4). At the TOP of your response, however, you must first craft a 2-3 sentence problem statement. Your completed work should be submitted as a Word document. Size 10-12 font with 1-inch margins. Thorough answers should be around 1/2 page each in length. All citations must be APA. What is a Problem Statement? In any situation, the person who can most accurately describe reality without laying blame will emerge as the leader, whether designated or not. Susan Scott. In PR terms, a problem statement is a simple, concise, and yet broad and comprehensive articulation of the root communications/relationship problem facing an organization and its constituents. Before we jump to conclusions (which questions 1-4 of this case lead us to do), to be excellent strategists requires that we first pause and ensure that we have complete clarity — and are able to articulate with agility — the actual problem that our PR tactics must solve. Here are a few helpful resources on writing PR problem statements: https://cuttingedgepr.com/free-articles/pr-planning-and-strategy/defining-problem-important-first-step/ https://www.ceptara.com/blog/how-to-write-problem-statement To successfully complete this Case Analysis, you must craft an elegant, complete Problem Statement and have it rest atop your assignment.
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