Companies use different resources to learn more about the specific market segments they plan to target. Using the resources in this module, search for information using a zip code of your choice. Some options to consider include Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or Manchester, NH, 03101. First, enter your chosen zip code to access information about that area. Review the information provided about the area. In your initial post, describe the attributes of the segments in your area and what strategies marketers should use if they were trying to reach someone in this area.2 succession) First, create a persona based on market research for the brand that you are using for your final project. Use this article on the art of personas as a reference point ( https://thesis.agency/#work/you-talkin-to-me-the-art-of-personas/ ). Then, review user analytics from Facebook, Google, or Instagram, and decide which platform(s) you should focus on. Support your decision using evidence from the persona and user analytics to explain your rationale.Note: You can search for “ user analytics” to locate your brand’s analytics for this initial post. For example, Doritos’ analytics may include 16 million followers on Facebook and 238,000 followers on Instagram.( The brand that I am using is Starbucks)
