Objective: Prepare a powerpoint presentation on the use of Porters competitive strategies by companies. Step 1: Keeping in mind what you read about Porters strategies in this weeks resources, select four companies in an industry. While you are free to choose companies from any industry, ensure that each company represents one of Porter’s four competitive strategies. Porters 4 competitive strategies are (1)cost leadership, (2)differentiation, (3)cost focus, and (4)differentiation focus competitive strategies). Step 2: Once you have chosen your companies, prepare a presentation which should: Provide an overview of Porters four competitive strategies. Explain what type of competitive strategy each company employs and why the company is an example of this strategy. Discuss whether Porters strategies were useful in analyzing these companies. Discuss if you think an alternative method would be more helpful for such an analysis. Details on Your Presentation Prepare a 10 slide powerpoint presentation (excluding the title page and references slide). Each slide needs to have speaker notes.Use figures and tables whenever possible For the cover slide, introduce yourself, and on the reference slide, thank the audience. STRATEGIC PRACTICE EXERCISE Examples of Companies Cost leadership strategy – Walmart and Southwest Airlines are well-known examples. Broad scope differentiation strategy. Examples are Nordstroms, BMW, and Apple. Focused Differentiation . These may be firms such as Ferrari, which make and sell cars to the very rich, or Nickelodeon, which provides cable television programs for children. Cost focus competitive strategy – Manufactures of store brand products, such as Potlach Corporation or Dean Foods, are less well known than Procter & Gamble or Colgate Palmolive, but are just as important to U.S. grocery store sales. Local manufacturers or retail stores that emphasize a narrow product line to keep costs down may be good examples.
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