Case 5: Wells Fargo What role did financial incentives and quotas play in the success of the cross-sell strategy at Wells Fargo? Evaluate whether Wells Fargo’s implementation of the cross-sell strategy was effective. What were the effects of implementation of the cross-sell strategy on Wells Fargo’s internal and external stakeholders? You can either answer the question in a normal essay format or with a chart. If you answer the question with a chart, you should create three columns (Column 1 = Stakeholder, Column 2 = Benefits, Column 3 = Costs from overly aggressive implementation).
