It is a portfolio of an organisation from Brisbane called Foodbank Queensland. https://www.foodbank.org.au/?state=qld The instructions are as follow. A cover sheet (not included in the word count). An introduction (300 words including references) that clearly Outlines the issue facing the client and articulates their communication needs. The issue of Foodbank Queensland is about trying to get more charities in rural area to become their member, so that Foodbank Queensland can distribute food through the charities and help more people. Presents and explains the key message you have developed for them, Describes how your portfolio helps address the client need, and Integrates support from academic and practitioner references to support your decisions and conclusions. Rationale for the two media releases and associated material (200 words including in-text references). Media release 1 (including a visual/photo opp and 150-word pitch email to one of the journalists on your media list). Media release 2 (including a visual/photo opp and 150-word pitch email to one of the journalists on your media list). Rationale for the Facebook post and tweets (200 words including in-text references). Facebook post (100 words maximum) and two associated tweets (280 characters each maximum). Rationale for the media list (200 words including in-text references). Media list covering 10 outlets across three different media genres. Summary reflection responding to the questions (300 words including in-text references). The reflect questions are 1. What challenges have you faced in this unit? (100 words) 2. How did you deal with these challenges, and why did you take that approach? (100 words) 3. How will your experience in this unit contribute to your work and/or studies in the future? (100 words) Summary reference list (not included in the word count).
