THESE QUESTION I NEEDED TO SOLVE .1 – WHICH MARKETING APPROACH ( TOP DOWN VERSUS BOTTOM UP DO YOU FEEL WOULD PROVE TO BE MOST EFFECTIVE IN INCREASING THE EXPOSURE OF HOCKEY THROUGHOUT THE U.S?2 – QUALITATIVELY EVALUATE THE PROSPECTS OF THE NHL PRIDE FILM PROPOSAL?3- PERFORM A QUANTITATIVE ANALYZING USING 50 PER CENT AND 30 PER CENT CAPACITY UTILIZATION RATE?4- WHAT EFFECT WOULD MULTIPLE LOCATIONS HAVE ON YOUR QUANTITATIVE ANALYSIS ?5- GIVE THE RISKS AND CONSTRAINTS YOU HAVE OUTLINED ARE THEY ANY CREATIVE ALTERNATIVES AVAILABLE TO IMPLEMENT THIS PROJECT?6- AS MCBRIDE, WHAT YOUR RECOMMENDATIONS WOULD YOU MAKE TO THE NHL BOARD OF DIRECTIONS ?
