Situation Analysis Examine your product/services ongoing market situation. Analyze what is going on with customers in this market, current market needs, and trends. Explain competitors perceived strengths and benefits. Incorporate key environmental trends such as the economy, technology, social and cultural. Do not try to solve anything yet. Do not introduce new ideas. Just explain the current landscape. Two references need APA format. The company an product can be in the below website. https://clics.com/ Please email with any questions you might have.