Overview: The purpose of Milestone Two of the final project is to practice assessing the risks of sustainability for corporations, in particular, those aspects of corporate social responsibility and triple bottom line management that the bottom line management company you selected for the final project would need to consider before pursuing sustainable initiatives. This assessment supports being able to evaluate the impact of legal and ethical challenges on profit maximization when balancing shareholder desires and promoting sustainable business practices in publicly traded corporations. Prompt: Based on the bottom-line corporation you identified, and that the instructor approved, summarize the trends driving sustainability efforts for the company and challenges (financial, legal, and other) it may encounter in transitioning to a triple-bottom-line management approach. Instructions 1. Importance: Using the environmental scan and Issues or Themes table that you completed for Milestone One, describe why corporate social responsibility would be important to this corporation, given the social trends you identified. o Describe the trends driving a potential shift to a triple-bottom-line management approach that you uncovered in your research for Milestone One. o Highlight the benefits of shifting to a triple-bottom-line approach that are specific to this company and would positively address these trends. Consider the viewpoints of all of the corporations stakeholders. o This section should be at least four and no more than six paragraphs in length. 2. Processes: Conduct further research, as needed, to uncover the bottom-line-management processes currently used in this company. o Describe how the company currently grows. How does it increase net earnings? How does it reduce associated costs? o Include specific examples from your research. o This section should be at least three and no more than five paragraphs in length. 3. Differences: Summarize the primary differences between a bottom-line and a triple-bottom-line management approach, as it relates to this company specifically. o Include definitions of bottom-line and triple-bottom-line management. Use the content you developed for the Module One Group Discussion to support your work. o Include examples specific to this company. o This section should be at least two and no more than four paragraphs in length. 4. Legal Challenges: Describe the potential legal challenges for this company in pursuing sustainability initiatives. o Use the content you developed for the Module Three Short Paper: SarbanesOxley Act to support your work. o Include specific examples to illustrate your main points. o This section should be at least three and no more than five paragraphs in length
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