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Business Intelligence, Analytics, and Data Science

Review the Opening Vignette: 2.1 “Sirius XM Attracts and Engages a New Generation of Radio Consumers with Data-Driven Marketing” from Chapter 2, Business Intelligence, Analytics, and Data Science: A Managerial Perspective. Write a 3 to 4 page paper describing the challenge presented and the BI solution implemented. Also, include an answer to the following question: What do you think were the dependencies on the information technology infrastructure that gave success to the BI solution? Submit this assignment as a Microsoft Word document using APA format. Be sure to include an introduction and a conclusion in this assignment. This assignment will be graded according to the written assignment rubric. Resources: Chapters 1 and Chapter 2 Business Intelligence, Analytics, and Data Science: A Managerial Perspective – Chapters 1 and 2 provide introductions and concepts of Business Intelligence, data, analytics and visualization. These chapters describe business intelligence, why it is needed, and describe its components. http://www.youtube.com/watch?v=LFnewuBsYiY