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Personalized Healthcare (medicine):
Personalized medicine refers specifically to the use of genetics and genomics. An example of personalized medicine includes the use of specific tumor markers to guide therapy for breast cancer. We view personalized healthcare as a broader platform that includes genetics and genomics but also includes any other biologic information that helps predict risk for disease or how a patient will respond to treatments. An example of personalized healthcare would be the inclusion of specific biomarkers like Lipoprotein (a) that can help to better predict risk for heart disease or stroke in some individuals. These biomarkers can augment our traditional means of assessing risk based on age, menopausal status for women, diabetes, high blood pressure, or high cholesterol levels.