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Analyzing the Toulmin Model Two

Review last week’s lecture on The Toulmin Model and past weeks’ lectures on Appealing to Ethos, Logos, and Pathos and Claims and Counterclaims in Argument. After reviewing these lectures, skim over the following selections in Everything’s an Argument with Readings:

“Getting Personal about Cybersecurity” (689-701)
“70 Percent of Employers Are Snooping Candidates’ Social Media Profiles” (708-09)
“Creative Ways to Get Noticed by Employers on Social Media” (709-11)
“Congress Let Internet Providers ‘Spy on’ Your Underwear Purchases, Advocacy Group Says” (713-18)
“from World without Mind: The Existential Threat of Big Tech” (719-23)
“How Privacy Became a Commodity for the Rich and Powerful” (724-28)

After skimming over these essays, choose one essay to read and examine closely. After selecting this one essay, complete the following activities by Saturday at 11:59 p.m. Do not wait until the last minute to post part 1 of this assignment! (If you wait until the last minute, you–and potentially others–will be unable to complete part 2 of the assignment.) Please note that you will not be able to see other students’ messages in this discussion until after your own initial message has been posted.

Please read the following instructions carefully.

1. Using the one essay you selected to examine closely from the essays listed above, post a thoughtful message that explains, in some depth, whether or not the essay, in your opinion, follows the Toulmin Model to present its argument.

If you believe that the essay does use the Toulmin Model to present its argument, then explain (numbered and in order) the following:

What is the essay’s case and claim? Does the essay note qualifiers and/or exceptions? Is the essay’s claim based on value, policy, cause/effect, fact, or definition?
What particular reasons support the essay’s argument?
How does the essay explain why these reasons are important and compelling?
What specific evidence is used to back/support the essay’s reasons?
How (and where in the essay) are opposing points of view acknowledged and explained?
How (and where in the essay) are opposing points of view refuted?

If you believe that the essay does not use the Toulmin Model to present its argument, then explain (numbered and in order) the following:

Which particular aspects of the Toulmin Model (case, claim, reasons, why the reasons are important/compelling, evidence to support reasons, opposing points of view, and/or rebuttal of opposing points of view) seem to be missing?
In order to use the Toulmin Model, how would the essay need to be revised and restructured? What additional ideas/information would the essay need to include?
Your message should:

clearly identify, by title and author, the essay you are discussing,
be written using complete and grammatically correct sentences,
go beyond simply summarizing (or re-telling) the essay’s argument,
go beyond simply agreeing or disagreeing with the ideas or argument in the essay,
use multiple specific details, examples, and/or direct quotations from the essay itself to thoroughly illustrate and support your opinion concerning whether or not the essay uses the Toulmin Model,
not be repetitive of messages or ideas that have already been posted by other students, and
not be plagiarized from someone or somewhere else. (Do not copy ideas from the Internet, for example. I want to see your analysis of the essay, not a web site’s or other person’s analysis of the essay.)

Develop and use a model to describe the role of gravity in the motions within galaxies and the solar system.

Using your scholarly knowledge background, flesh out your ideas for a full 5E lesson plan. You will not necessarily be teaching this lesson so it is ok to write a lesson for materials you don’t have and a longer time frame than you will have in the classroom this semester (i.e. you could write a lesson that would take 5 class periods). Be sure to use the guiding question version(attached) to help in your planning and the clean template for your actual plan.
Your standards will be:
Science SC2015 (2015) Grade: 6 (Earth and Space Science )Develop and use models to determine scale properties of objects in the solar system (e.g., scale model representing sizes and distances of the sun, Earth, moon system based on a one-meter diameter sun).
Students who demonstrate understanding can:

MS-ESS1-2. Develop and use a model to describe the role of gravity in the motions within galaxies and the solar system. [Clarification Statement: Emphasis for the model is on gravity as the force that holds together the solar system and Milky Way galaxy and controls orbital motions within them. Examples of models can be physical (such as the analogy of distance along a football field or computer visualizations of elliptical orbits) or conceptual (such as mathematical proportions relative to the size of familiar objects such as students’ school or state).] [Assessment Boundary: Assessment does not include Keplers Laws of orbital motion or the apparent retrograde motion of the planets as viewed from Earth.]

Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.

Assignment 1: Part A: Your Marketing Plan

Due Week 3 and worth 200 points

For this assignment, you will document your hypothetical companys background information and mission statement, your companys short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan:

Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
Develop your companys mission statement.
Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 to 12 pages.
The specific course learning outcomes associated with this assignment are:

Analyze marketing environments and strategies used to strengthen product or service positioning.
a. Evaluate data and information on customer/consumer behavior.

b. Evaluate marketing research tools involved in the marketing process.

c. Examine the marketing science of customer behavior and products in the marketing exchange process.

Evaluate marketing strategies used to create/communicate customer value.
a. Analyze the marketing framework through a situation analysis.

Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

Poetry analysis of the poem Ozymandias by Lord Byron

Poetry analysis of the poem Ozymandias by Lord Byron

After you have read the poem thoroughly, present your analysis of the poem in an essay. Think of a major claim that you can make about the poem and build an argument to support that claim using evidence from the text. (An essay that contains such an argument is called an explication of a poem.) Your claim may be a specific interpretation of the poem, a view about the poet’s attitude toward the subject, the relationship of the subject to the historical context of the poem, the significance of some element of the poem’s form, or another similar type of analysis.

Your essay should include the following:

your interpretation of the poem
textual evidence to support your interpretation
an analysis of specific elements of the poem
a discussion of how specific elements of the poem (such as theme, figurative language, or structure) affect the meaning of the entire poem
a major claim about the poem
an argument to support your claim

You can also consult other essays and discussions about the poem you choose. Be sure to cite any ideas in your essay that came from the Internet or other sources, and remember to cite all the resources you used for ideas as well as direct quotes in your essay by using in-text citations and providing a works cited list in MLA format.