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90-day digital expansion launch proposal
According to the Centre for Economics and Business Research, when it comes to getting SMEs to export, the UK is missing out on billions of pounds of potential revenue. Less than one fifth of all UK SMEs sell their goods and services overseas. Among the factors restricting export development, SME owners are put off by language barriers, cultural differences and a lack of insight regarding the use of digital channels to engage overseas target audiences while minimising the cost of a new market launch campaigns. A study by the Brookings Institution estimates that there are 3.2 billion people classified as middle class around the world, 88% of which are in China, India and other developing Asian countries. Higher levels of income and growth create demand for products and services that UK SMEs should be exploiting.
Identify a domestic SME business that has yet to expand into an overseas market but has the potential to use digital channels to grow internationally. It is a requirement that you identify a business that meets the needs of consumers in overseas markets but also provides a socially responsible and/or ethical advantage over competitors.
You must select an SME company with fewer than 200 staff with an annual turnover less than 50m and currently demonstrates little or no recognition of multicultural values in its digital communications activity

Adapt a planning framework to facilitate the digital launch delivery of your international expansion plan for the target business as discussed above. Please refer to the marking criteria below to guide you in the preparation of your proposal.
Criteria:
-Presentation of collective ability to apply primary and secondary research to identify target business and new market opportunity rational 20
-Provide a detailed analysis of the international market and the potential opportunity 20
-Develop a culturally appropriate digital communications strategy for the target market 35
-Demonstrate how you would use a socially responsible business and digital marketing strategy can develop a globally competitive advantage 15
-Work collaboratively and autonomously while managing group dynamics, time-management and delivery preparation 10

A project of distinction quality, which addresses the task by intelligently using models to identify the target SMEs potential export market, develops an actionable and accountable digital communications plan that includes a detailed Situation Analysis (including key issues), SMART Objectives (including AMC), Strategy, Tactics (including KPIs) and Budget (including ROMI forecast), shows ability to develop a fully segmented communications strategy, uses relevant behavioural data sources and sector-specific evidence to engage with channel selection and content development, delivers detailed tactical plans and achieves a high standard of content and presentation

Essential reading:
Chaffey, D. and Ellis-Chadwick, F. (2019) Digital Marketing Strategy: Implementation and Practice 7th Edition, Pearson Education Limited
Smith, P.R. and Zook, Z. (2016) Marketing Communications: Offline and Online Integration, Engagement and Analytics, Kogan Page
Bryman, A. and Bell, E. (2015) Business Research Methods, 4th Edition, Oxford University Press
Kotler, P. and Armstrong, G. (2017) Principles of Marketing Concepts and Strategies 17th Edition, Person
Alon, I et al. (2017), Global Marketing: Contemporary Theory, Practice, and Cases Sustainability Marketing: A Global Perspective, 2nd Edition, Routledge

Answer to case studies should be no less than 150 words per question.

1. What are three examples of devices that could be attacked by computer viruses?
2. What are the risks related to suing electronic health records in hospitals and medical facilities?

Students will submit a term/research paper that illustrates self-awareness and their understanding of the theoretical concepts of psychosocial and systems theory, social forces and social identities in human development. Each student must analyze his or her own behavior during middle childhood (6-12 years) OR early adolescence (12-18 years) in terms of the theoretical frameworks discussed in class and review of pertinent literature. This paper is expected to describe his or her management of each task in this stage and of the psychosocial crisis. Special attention must be given to the ways in which development was influenced by the family, small groups (peers) or organizations (church, school, scout, etc.) and by gender, race, socioeconomic status, and/or other specific social forces (unemployment, parent involvement in war effort, rural/urban residence, etc.).

All papers must be typed, double-spaced, and carefully edited, following APA format. The paper should be 7 to 9 pages in length and include documentation (use of articles from current journals). More than five (5) grammatical errors are unacceptable.
Use APA Manual (6th edition).

Assignment Content

Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).

Select three advertisements and deconstruct each one to evaluate the marketing strategies employed.

Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.

Consider the following when writing your paper:

Trade-offs
Personal cost
Incentives
Open trade
Marketing strategy(s) employed
Targeted demographics
Value exchange
Five Cs framework

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Read the attached copies of the book – Boundaries in Marriage by Dr. Henry Cloud and Dr. John Townsend in its entirety and summarize it . Please write mostly positive summary of the book and if constructive criticisms/suggestions are necessary do so.

WRITE a Persuasive Essay on Why We Can’t Wait by Dr. Martin Luther King Jr.

Make an honest assessment of your 24hours.
How much time is productive?
How much time is not?
What are you willing to change in order to
(attack weaknesses, embrace strengths, achieve goals, etc.)
Paper: white, standard letter
Margins: 1 all around
Font: Cambria or Times New Roman
Font size: 12
Spacing: Space and .
Page number (if needed): bottom center
D Pahl Fall 2018
Form for all writing assignments
Your name (left justified)
Title (if you have one) (centered)
Indent first line of each new paragraph

in the higher mammals and more particularly in mankind, we have clear evidence of mentality habitually effective. In our own experience, our knowledge consciously entertained and systematized can only mean such mentality, directly observed.
The qualities entertained as objects in conceptual activity are of the nature of catalytic agents, in the sense in which that phrase is used in chemistry. They modify the aesthetic process by which the occasion constitutes itself out of the many streams of feeling received from the past. Whitehead, Modes of Thought, Nature Alive, p. 168

Examine the relation of this claim about the role of mentality to Whiteheads other claim that the characteristics of life are absolute self-enjoyment, creative activity, aim (ibid., p. 152).

For this assignment, you are required to write a Leadership Research Essay.

Requirement: Using the terms, concepts, and theories learned in this course, write a 5 to 7 page (Times New Roman 12 font with double-spaced lines) leadership essay defining your leadership philosophy with one or more of the leadership theories we have studied. Each page should be approximately 350 words, so the total word count (not counting the reference page and the title page) should be at least 1750 words. Papers with fewer than 1750 words will have deductions for lack of content. Quotes should be limited and if necessary, cited appropriately. For this assignment, the use of first person is allowed.

No abstract is necessary. Include a clear and concise introductory and concluding paragraph.

Research: Additionally, using the APUS Online Library, conduct research and incorporate at least two (2) additional sources other than your textbook and course articles to support your essay. Use the APA Style to cite your in-text references and to list your references on a reference page.

Your essay will address these questions:

A. What leadership model, style, or theory best describes you as a leader? Why? Give examples using the terms and concepts in your textbook.

1) Skills Approach

2) Situational Approach

3) Behavioral Approach

4) Trait Approach

5) Path-Goal Approach

B. What are your most distinguishing leadership traits? What traits do you strive to learn to develop?

C. As a follower, what leadership approach do you prefer from your leader?

D. What leadership model or theory best describes how you influence others? Give examples.

E. Based on your self-assessments, your current leadership and motivational skills, and the knowledge you have gained from the course materials, what goals will you set and what plan of action will you implement to improve your (1) leadership and (2) motivation? Include the type of leadership theory or model you intend to implement to achieve your goals.

F. Explain the steps you need to take to complete each of these self-improvement goals?

Save your essay as Last Name_Leadership Research Essay_MGMT312.doc (e.g. Smith_Leadership Research Essay_MGMT312.doc).

When you are ready, upload your essay for grading.

Paper Format:

A. Title Page – Include a title page with your name, student number, title of your paper, course number, course name, and date.

B. Introductory Paragraph – Include an introductory paragraph that ends.

C. Font and Spacing – Use Times New Roman 12 font with double spaced lines.

D. Length – Write a 5 to 7 page essay not including the title page and citation page.

E. Reference Page – Include all sources including your textbook on a Reference page

1. Utilize the APA Style for documenting sources. Remember to include at least 2 sources other than your textbooks. Finally, remember Wikipedia is NOT a scholarly source. Quotes must be properly cited. Limit quotes to less than 10% of your paper if you must have any.

2. Punctuation, essay format (thesis, supporting paragraphs with transition and topic sentences, and summary) grammar and documentation count toward your grade.

Assignment Instructions

This weeks assignment is to create a Powerpoint presentation. This presentation should be 12 – 15 slides long in addition to a cover page and a reference page. Use bullets on most slides but each page should include a note section with at least 150 words in addition to the slide. Cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. Quotes should always be rare and properly cited. Slides or notes with excessive quotes will have deductions. Use your own words.

Assignment – Examine Trait, Skills, Behavioral, Situational, and Path-goal approaches/theories of leadership

Prepare a presentation as if you were a leadership instructor. You are to prepare it so you will be able to teach a lesson to a class. Using the five approaches/theories of leadership we have discussed in the first three weeks of class, document what the approach or theory is based on, how it is different than the others, and when it is best used. Consider the strengths and weaknesses of each one. Give examples of when each theory would work best. For example, consider different positions like a construction plant manager or a school principal or a nurse. What approach would work best for different positions? Incorporate that into your lesson. Your goal is to have your audience (students) understand the five approaches and when to use them.

Do not copy definitions from the book. Use your own words to get your students to understand the different aspects of the theories. Use the 12 – 15 slides for the five approaches/theories, approximately two- three pages for each one.

Format:

Please see the attached templates for helpful hints to a good presentation.

Title Slide – Include a title page with your name, student number, title of your paper, course number, course name, & date.

Introductory Slide – Include a short introduction of your agenda/topics.

Length – 12 – 15 slides plus the title page and citation page. Make sure you have at least 150 words in the note section of each page. Do not include any quotes in your notes.

Reference Page – Include at least two outside sources in addition to your textbook and other course articles on a separate reference page. Use references with authors, not websites. All references must have citations within your paper. Wikipedia is not an acceptable reference.

Proof read your work well to ensure spelling/grammar/punctuation and sentence structure are in good order.

Review the Grading Rubric attached here for detailed information about the grading criteria.