Talk about the food box industry regarding their demand side collaborators and show: – Highly analytical rather than descriptive – Key trends identified. – Key collaborators relevant strengths and weaknesses detailed, and value created identified – Any stated assumptions are logical and reasonable – Concise and clear. Displays Marketing Insight. Informs decision making Special attention should be paid to explaining the implications of these factors for the industry/market as a whole, rather than simply describing the factors.
