In your assignment you will start by analyzing a Business Model fora bank or a financial company (bank, pension and insurance).• You can choose a financial company in Sweden or in any other country.• Describe the Sustainable Business Model in all its dimensions of the Canvas.• In your opinion how well does the financial company meet the needs oftomorrows Sustainable Business Models.• You should integrate Brand and Sustainability in your Assignment. RegardingSustainability a good way is to include the UN Sustainability Goals (those goalsthat makes sense for the assignment).Based on the analysis carried out in part 1 you should innovate and create at leastone new innovative Business Model. You can if you want evaluate more than one.• A new model does not mean that you will change the current model completely, itmeans that you will develop it. You can if you want evaluate and develop more thanone. Your new Sustainable Business Model could mean that you change the currentbusiness model of the company chosen or that you create a new Business Modelwithin the current company.• The new Sustainable Business Model must be based on Jobs to be done (seeUlwick, Jobs to be done) and relevant articles and information presented at ourlectures and seminars. Think about innovation in all dimensions of the BusinessModel. Argue why, you believe, the reasons, that your proposal for a new BusinessModel will become reality.• Argue why, you believe, the reasons, that your proposal for a new Business Modelwill become reality. Your individual assignment needs to written-up in a maximum of3.000 words. (+-10%)Make sure to use the Business model Canvas as you can see on lecture 1, page 46-48. Use the literature in the “Course Literature” segment in the study guide document as some of your main sources.
