The purpose of this assessment is to apply theories, principles, and analytical methodologies to discuss and conclude on an assigned topic at the core of the strategic management theory and practice. The purpose of this assignment is to help you gain a deeper understanding of the nature, impact and implications for every organisation of one of the most important areas in the strategic management discipline. You are expected to draw on a minimum of SIX (6) peer reviewed or respected journal articles (e.g., Harvard Business Review) to underpin your arguments presented in this essay. You are asked to write and submit a short, scholarly essay, using an academic essay format, on the following topic: Outline and discuss the concepts of discontinuities and megatrends and their impacts on the strategic management of organisations. The structure of your assignment is to be as follows: 1. A brief abstract (or overview) of your key arguments and conclusions (50 words) 2. Introduction to the topic of your essay and what the essay will cover. 3. Body of essay Outline the concepts of discontinuities and megatrends, including definitions of each concept, how they relate and how they differ. Discuss where these concepts fit within the Strategic Management process. Outline and discuss a model used to assess the role and impacts of discontinuities and megatrends on an organisation. Discuss how CEOs should respond to these change situations. Choose a case and evaluate how a CEO has responded appropriately to these change situations. 4. Conclusions and implications
