Review ?Read Essentials of Planning and Evaluation for Public Health to prepare for this week’s discussion and assignments. oChapter 12 – Budgets and Cost Analyses oChapter 13 – Reports and Presentations ?Watch A Recipe for PR Success | Jerry Silfwer | TEDxOstersund (00:15:00) (opens in new window) to prepare for this week’s discussion and assignments. https://www.youtube.com/embed/KAAALpyg2r4?rel=0&autoplay=1&iv_load_policy=3 Discussion | Effective Communicating Need for Support and Funding in Public Health Review Review the assigned readings and media to prepare for this discussion. ?CDC: Gateway to Health Communication & Social Marketing Practice (opens in new window) https://www.cdc.gov/healthcommunication/index.html Effective communication has been identified as an important aspect of success and survival of public health programs, particularly when funding agencies and stakeholders. Accurate and timely information is a key component of public health communication. While public health professionals are trained in analytical skills, budgeting, and theoretical health models, they usually receive no explicit training to be able to communicate scientific or public health concepts to a lay audience and/or stakeholders. Select at least two of the factors listed above. Discuss how these factors can work together to effectively gain support for funding and have a positive impact on an external evaluation? ?Innovation to develop the evidence base for action ?Effective performance management ?Real-time monitoring, evaluation ?Political commitment to obtain resources Respond ?What is the potential impact of poor communication when conducting public health evaluations? ?Identify a local public health program in your community such as the Houston Health Foundation (opens in new window). Based on the factors described above, explain how well the organization provides information that is important to funding agencies and stakeholders. ?Communicating your findings to your stakeholders and targeted community is as important as the evaluation. ( CALIFORNIA) 1.Develop 5 survey questions in survey monkey. They could be used to better understand how your target population receives public health information (i.e., newspaper, twitter, etc.) and how they use this information to improve their own health outcomes/status. 2.Develop the survey and share with your classmates, you are not required to complete the survey from your classmates. 1.Survey Monkey – Non-Profit Surveys (opens in new window) https://www.surveymonkey.com/mp/non-profit-surveys/ Discuss Respond to the initial prompt with a substantive post by the first deadline. At least 2 references
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