This task is related to Marketing Services. The service organization is supposed to be in Malaysia, either E-Wallet or Delivery express couriers and Dispatch service. I have picked Grab E-wallet as the topic I want to discuss about. Though the document states that I need to select 2 organizations, I just want you to focus on one. In the document named “Service assignment guideline’ are further details. Lecture slides 2b and 3a will be helpful and are important. Lecure 3b maybe somewhat helpful. I have uploaded the marketing rubric as well, please refer to it. And Please I am counting on you. All the Best!In the Structure and Grading section I only want section A- the introduction, and Section B- Organization 1;STP analysis, Flower of Service and its effectiveness. I only want these 2 section done, please ignore Section C and Section D, which is for organization 2 and Compare and Contrast. The Introduction I want about 300 words, and for Section B organization 1 I want about 1350 words. Please for STP analysis do make a Positioning map.A. Introduction (i.e background and rationale) B. Organization 1 I. STP analysis II. Flower of Service & its effectiveness III. Customer service and/or service quality & its effectivenessFrom the Service assignment document:The report should detail at least three aspects for contrast and comparison: 1. A critical analysis of the organizations’ offering to target segment(s) and how they3position themselves in the mind of those consumers (i.e. the STP process) 2. Observation of how the flower of service, customer service and/or service quality were designed and offered by the service firms. 3. The effectiveness and ‘synchronicity’ of the implementation strategies in (2) to achieve their intended mission and positioningFor the introduction :The above analysis for both companies should be sandwiched between: An introductory section that contains a rationale of why you have chosen those two service organizations offerings for comparison and contrast, the social issues being addressed and why these issues are important to you. The comparison and contrast section, analyzing the apparent/surprising similarities (or differences) between the flower of service, customer service and/or service quality offerings
