Health Communication Campaign Worksheet
Stage 1 Planning
What is the main health issue?
Who is the target audience?
What are some of the characteristics of the target audience?
What were the campaigns objectives?
What are the possible messages to influence the audience?
Stage 2 Theory
What is the relevant theory used? Describe the major concepts or constructs used.
Stage 3 – Communication Analysis
Describe the audience distinct characteristics
What formative research was conducted?
Which channels were selected?
Stage 4 Implementation
General plan of activities
Stage 5 Evaluation
What processes did they use?
What did they find out?
