This is an outline of what needs to be covered in your SWOT analysis for the CEO (Mr. Sands) of Constellation Brands, Inc. – Identify the firms existing vision, mission, objectives, and strategies. – Develop vision and mission statements for the organization. – Identify the organization’s external opportunities and threats. – Identify the organization’s internal strengths and weaknesses. – Construct an Internal Factor Evaluation. – Prepare a SWOT analysis matrix.
