Topic is Airbnb. The paper should be 4 pages – single-spaced. You can check the attached instructions before offering the price.
Students are required to identify an innovation (note: not an invention, but rather an innovation,
which could therefore be a new product design, service, marketing innovation or internal
organization structural innovation as examples). It is recommended to use [respectable] popular
media, students will write a brief report on their chosen innovation. Moreover, it is also
recommended that the chosen technology or innovative process to be currently available and
implemented on the marketplace. This innovation will most likely be a creation of value through
novelty.
Having identified an innovation, it is then recommended the following topics / points be reviewed
and assessed with your opinion of the following for the individual innovation assignment:
DESCRIPTION: A description of the technology (i.e. what it is and what it does)
HISTORY and COMMERCIALIZATION: The history of both technology creation and technology
use, including where the technology originated from, who developed it and why through to its
commercialization (who made it, who bought it, who used it, where was it used, how it created
value, etc.)
THE CONSUMERS: Who were/are (consumers) likely to be the early adopters
CHALLENGES: A reflection on the key challenges faced for the enablers in the commercialisation
of the technology.
MARKETING: Moreover, students are required to describe, in detail, how the technology is
marketed and branded for which consumer base on the market.
FUTURE RECOMMENDATIONS: Lastly, students must provide their personal recommendations
to what should be the future of the technology and also how the technology can improve /
benefit society.
