To whom it may concern, please see attached a copy of the task-sheet and Report Structure Guidelines for the final case-study for my Marketing Globally (subject code – 3042MKT) at Griffith University. This assignment is case-study to assess the Foreign Market Feasibility (an analysis of ALDI supermarkets business model expanding) into China. It requires me to compare and contrast their existing operations against the Chinese market (I would think using standard secondary sources – both quantitative & qualitative) – using a broad PESTEL framework (along with a SWOT analysis) to assess the overall feasibility. The assessment is meant to be in a Business Report format (with academic APA 6th Style) – with Peer Reviewed articles – Thanks in advance. Regards, Lachie.
