As a student studying Bachelor of Marketing, we are to write down an Industry Report that examines the Australian fresh food box/meal kit industry such as hello fresh and those other similar companies. The report must consist of the definition of the industry and the micro environment factors of the industry. I have mapped out the broad industry in a graph (included as an attachment). So, where does the fresh food meal kit is positioned in the broad industry I mapped out must be based on that. Every statement about the industry and the microenvironment factors must be supported and justified by statistics, graphs and other credible supporting contents (such as scholarly articles or journals). They are not to be written based on opinions and pure self-analysis without basing on sources.
