The buyer decision process shows a number of stages that a purchaser will go through before actually making a purchase decision. Give an example of a product you have bought or you would like to buy and illustrate your buying decision process with respect to this product. Involve these marketing strategies in the decision making:Shouldnt be all but to make the decision making more understandable: 1.Marketing stimuli 2. maslow pyramid 3.Motivation and need 4. impulsive vs compulsive 5. marketing culture 6. Values 7. Rokeach technology (Terminal Value and Instrumental Value) 8. Lifestyle (culture and value) 7. Sex, gender identity (Part of who in consumption) 8. Age and generation 9. Family lifecycle and decision process 10. resources 11. consumer decision process 12. risk 13. Perception Process 14. attitude 15. evaluation model 16. Segmenting and targeting and positioning These are focus area that should be considered in order to make the paper strong .
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