The purpose of the assignment is to examine Restoration Hardware company and address the issues that you think would contribute to this business being a good case study. ( do not write a case study). Restoration Hardware (now RH) is an American home furnishing company which sells its merchandise through its retail stores, catalog and online. In 2014 they were criticized for direct mailing out their 17 pound catalog to consumers in the U.S. Despite the criticism, in 2018, they repeated a similar mailing of their catalog. RH is also now doing something innovative in merchandising by making restaurants and wine bars at their locations part of the shopping experience. To begin this assignment, first determine the key marketing question RH faces. This could be your opening paragraph, with further supporting detail in the following one or two paragraphs. The next step could be to develop some key objectives for the case. A concluding paragraph could summarize why you think RH is a good company for a case study analysis. This assignment should not exceed three pages double-spaced. APA or MLA format.
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