Review, discuss, and critique one article of your choosing that focuses on a strategy to (a) take advantage of procedurally-driven (i.e., habitual) behavior, OR (b) change procedurally-driven behavior. The article may focus on a single company or it may focus more generally on a technique or techniques related to procedurally-driven behavior. An article that considers policy implications related to procedurally-driven behavior would also be acceptable.
Your article must be relatively recent (published on or after January 1, 2016). Articles on this topic are available on the web as well as in more traditional business publications such as (1) Wall Street Journal, (2) Advertising Age, (3) New York Times, (4) Ad Week, (5) Business Week, (6) Brand Week, (7) Fortune, (8) Forbes, etc.
Background Material
Class powerpoints and discussion on procedural memory.
Weightage
10% (40 points)
Guidelines
1. Look for articles of moderate length (approximately 1-3 pages). Very short or very long articles will likely not be suitable.
2. Carefully proofread your paper for spelling and grammar. I will penalize papers that are seriously deficient in these areas. You are encouraged to seek assistance from the Kogod Center for Business Communications. Look for details about the center in your syllabus. In your assignment, indicate if you sought help from the center and who assisted you.
3. Try to keep your report brief (no more than 2 pages, double-spaced, 12-point font). Strive for clarity, simplicity, and professionalism in your presentation. Make sure that you discuss one or more ideas presented in the book and/or in class in your report.
4. Attach a clean copy of your article to the report. The copy must be neat and legible, and must show the date it was published. Neatly highlight those sections of the articles that are particularly relevant to your analysis.
