strategic sales management plan- a document to establish sales objectives and develop strategic plans necessary to achieve those plans and objectives. Please write a report 1.5 spaced, Times New Roman 12 font. Each sales plan should include the following sections: Chosen company: Raytheon It is a group assignment so u are only required to do ( 2-introduction. 3- outline company mission vision and objectives. 8-sales plan tools and systems. ) I will upload additional files goes more in detail and the only part you are required to do will be highlighted in RED. Executive Summary: One page, single spaced, summary of the whole project. Introduction: Background information about the company, current situation facing the firm and other relevant issues and information. Outline Companys Mission, Vision and Objectives: Vision and mission of the organisation, objectives of the sales plan. Environmental Analysis: Identify the broader situation affecting the company by political, economic, socio-cultural environment including demographics, technology, innovation, economic characteristics and forces of change and attractiveness of the industry. Competitor Analysis: Identify the market share, profitability, growth, share price etc. You can show information specific to the company as well as comparing with competitors. You need to include several competitors. Show financial reports in comparing competitors. Present information using various types of graphs, figure, pie charts etc. You do not need to write about other companies mission, objectives, marketing strategy etc. Internal/ SWOT Analysis: Identify the firms resources, capabilities, core competencies, value chain activities, financial condition, current marketing strategies and objectives and SWOT analysis. Define Customers, Strategies and Tactics: Clearly describe the key characteristics of target customers, sales strategies, target markets and major marketing problem and issues. Sales Plan Tools and Systems: Discuss the system and tools that will be used to support the successful implementation of sales plan. Sales Plan Budget: Budget the plan including team salaries, commissions and other costs. Sales Team Roles and Responsibilities: Roles and responsibilities of the individuals working for the plan. Performance Measurement and Monitoring: Discuss how you are going to measure progress against goals and objectives. Conclusion: Concluding remarks, implications and limitations. References Assessment Criteria Adequate coverage of the tasks mentioned under the above report title Demonstrated understanding and application of the sales management plan Demonstrated interpretive and analytical skills Evidence of originality and analytical skills Demonstrated writing skills in terms of clear, concise and logical flow of ideas Evidence of adequate, accurate and authentic referencing throughout the plan (consistently use either APS or Harvard style or any other).
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