As a short-answer essay, your response should be focused and based on course-taught concepts rather than opinion, and always written in your own words. Using bullet-points is acceptable where appropriate. (Note that more content may be necessary to answer some questions with adequate depth, while others can be answered briefly. It’s up to you to discern how much is enough, but usually a half page is plenty.) Using the opportunity matrix, explain each of the four types of opportunities. For EACH opportunity, include an example of something that Mendoza Marathon Corp. could do that would be an example of that type of opportunity. Your explanation of the opportunity should make the connection with the example clear to a reader.