What is food marketing? How might food marketing contribute to unhealthy eating and associated negative health issuest? If Yes (how? Why?/not?) Give examples of 2 specific advertising /marketing tactics that you feel may influence the way we think or behave about food). Give at least 2 examples of advertising (food/beverage) that does not make us eat unhealthy or alter our food-related beliefs and argue effectively for why.
Paper will be evaluated on the following criteria:
Conceptual clarity.Students must define the key terms for each topic, using sources from class (lectures, readings, activities).
Argument quality.Students should articulate their arguments clearly and concisely, supported with evidence and examples from class (readings, lectures, films) and from outside of class. Arguments should be logical and convincing. But you will not be graded on which opinion you take.
Advertising examples. Students should find compelling and current/relevant examples to help illustrated their arguments and assertions. You should provide screenshots or links to ACTUAL advertising examples to support your point.
Writing. Writing should be clear and error-free.
References.Be sure to include the full citations for the references of your sources at the end of the paper and cite them within the text (either footnote or author, date in text). Use at least 1 reference from a reading and 1 reference from a lecture on the topic and 1 source that wasnt mentioned in class. Please LABEL these references (e.g., from Nelson lecture, date; from chapter 2; from source name, date).
