You have just been hired as a director of strategic planning for a health care plan that insures 30% of the residents in a metropolitan area of 500,000. Those ensured by this heath plan are employed mostly by large companies in the metropolitan area, and these companies pay for their employees’ health insurance. The health plan leaders and the employers both recognized that their business model depend on their success in addressing behavioral risk factors that play a critical role in the prevention and management of chronic diseases, the containment of health care cost and the enhancement of employee productivity. In your new role, you are to ask to create a comprehensive plan for addressing these behavioral risk factors- by improving both the clinical care provider and the plan’s community -based efforts. Specifically, you want to develop strategies to reduce the level of tobacco use, unhealthy diet, and physical inactivity. Case study Discussion 1. How would you go about preparing this plan? 2. What mix of interventions would you need to consider that might change, employee behavior, provider behavior, and community policies and environment and maximizes the cost-effectiveness of this plan? 3. Write a report to your manager that lays out the assumption, model(s), and evidence base strategies that you will follow in developing in this plan
