Message Strategies: Persuasive Business Messages [LO-2]
Case Scenario: Letter-Writing Skills
The coffee shop across the street from your tiny apartment is your haven away from homegreat beverages, healthy snacks, free wireless, and an atmosphere that is convivial but not so lively that you cant focus on your homework. It lacks only one thing: some way to print out your homework and other files when you need hard copies. Your colleges libraries and computer labs provide printers, but you live three miles from campus, and its a long walk or an inconvenient bus ride.
Your task: Write a letter to the owner of the coffee shop (make up a name for the shop owner) encouraging her to set up a printing service to complement the free wireless access. Propose that the service run at break-even prices, just enough to pay for paper, ink cartridges, and the cost of the printer itself. The benefit to the shop would be enticing patrons to spend more timeand, therefore, more of their coffee and tea moneyin the shop. You might also mention that you had to take the bus to campus to print this letter, so you bought your afternoon latt somewhere else.
Remember: Write your message in such a way that you speak to the reader’s point of view and what is important to him or her. Make a case to the shop owner that includes the owner’s point of view and what is important to him or her by including facts that will help the reader come to the conclusion that providing a printer will impact the shop’s revenue’s, customer visits and build brand loyalty.
Yes, students’ do their homework while visiting the coffee shop, however, you want to emphasize that they also eat, drink coffee and buy snacks!
Formatting and Layout Requirements:
Additional instruction: Please use Attached template Block Letter format for this letter.
Your messages, regardless of whether they are in e-mail or lettter format MUST have a full signature block that contains your full name, titles, office location such as room location, phone number. Business and education organizations require employees to provide a signature block with full contact information to make follow up more efficient and to add professionalism to business communications.