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Changes in communications sector

To earn complete credit, your responses must be fully formed, reference at least one of the assigned unit readings, and demonstrate excellent grammar and mechanics. In her brief lecture, Deirdre Breakenridge explores the core skill set of modern communicators. Identify at least three specific changes in the current business sector (in the last five to ten years) that have simultaneously led to the new ways for public relations and communications professional to understand and apply their skills.