. Choose a global fashion, automobile or grocery/supermarket company that has expanded across borders into Asia. Discuss and critique its approach to Internationalisation including a clear analysis of the strategies and process it has used to expand

WRITTEN REPORT No. Requirements Maximum mark Notes 1 Business report format 2% Must include: – Executive summary – Table of content – Introduction + Conclusion 2 Harvard referencing 2% Must include in-text and list of references (at least 10) 3 Relevant answers to all questions 8% Must include academic references (books and journal articles) 4 Practical examples 8% Must include references Total 20%