Events have specific characteristics that influence how they are marketed and promoted. These characteristics will be discussed in class throughout the semester. The task requires you to consider two (2) event characteristics. Discuss the two, analyze the implications they have on the marketing and promotion of events, and on the basis of such implications, provide relevant recommendations to event marketing managers. Criteria Knowledge/application of concepts: Sound and In-depth understanding of concepts Highly credible application of concepts Critical analysis Originality of potential solutions /ideas / implications /recommendations: Analysis demonstrates application of appropriate analytical techniques to relevant criteria; Discussion comprises insightful, logical questioning and accurate interpretation and assessment of detailed evidence; Conclusions are valid and logical and drawn from discussion; Ideas/solutions extend the current boundaries of understanding of event marketing practice. Appropriate style and presentation: A consistent use of precise and effective language clearly expressed using appropriate terminology and providing explanation of unfamiliar terms/materials as required; Claims within text or appendices are supported with thorough documentation or citation as necessary, other sources are clearly and correctly referenced; Professional style and tone used throughout; Minimal errors in formatting, grammar and punctuation and sentence structure varied and correct throughout;
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