.Sign up for free newsletter from the site you selected. This will help you understand various elements of their digital strategies. (3 points)What is the potential value of the data captured on the registration form?What other customer data of value could the site have added to its database?Would you have been willing to provide that data?Keep a log of contacts that result from this registration (make sure to check the Spam folder as well). For this assignment, you will need to submit the screenshot (or description) of the initial communication you received as a result of your registration. Continue to track contacts as we will come back to this question in the future assignments. (3 points)Identify two marketing elements that could usefully be tested. How would you go about setting up one of these tests? (3 points)Brainstorm and identify at least 10 keywords that a person might use to search for the product offered by the brand you are tracking. List them in order of importance. Submit your keyword lists. (3 points)Now use a free tool http://keywordtool.io/ to get keyword ideas for your brand. List the top keywords along with volume, CPC and competition (you can provide a screenshot). How similar or different were they to your list? (5 points)Search for the product on at least two different search engines. What is the brand’s position in natural search? What is its position in paid search? Provide screenshots. (4 points)What recommendations would you have for the managers of the product to help them improve their organic search rankings on the search engines you studied? (4 points)
