You should provide an informed opinion based on our reading and research; you must defend your position. You should answer each question below in 5-7 sentences per question. Be sure to cite your source in the references page in APA format.
a. Laws and regulations (pages 45-46): What are some key laws and regulations under which this company and industry must operate?
b. The economy (pages 43-44): How does the state of the economy influence the sales of this companys product or service?
c. Technology (pages 44-45): What new technologies strongly affect the company you have selected?
d. Demographics (pages 46-48): What changes in population might affect the companys customer base?
e. Social issues (page 48): What changes in society affect the market for your companys products?
f. Suppliers (pages 53-54): How does your companys relationship with suppliers affect its profitability?
g. Competitors (pages 50-51): What companies compete with the firm you have selected? Do they compete on price, on quality, or on other factors?
h. New entrants (pages 51-52): Are new competitors to the company likely? Possible?
i. Substitutes and complements (pages 52-53): Is there a threat of substitutes for the industrys existing products? Are there complementary products that suggest an opportunity for collaboration?
j. Customers (pages 54-55): What characteristics of the companys customer base influence the companys competitiveness?
1. What has the company done to adapt to its environment? Has the companys ability to adapt been successful? Why or why not? (pages 61-62)
2. How does the company attempt to influence its environment? Has the companys attempt to influence its environment been successful? Why or why not? (pages 59-60)
