GUIDELINES The thesis should include the following parts: Title page (see attached sample) Table of Contents (Structure) List of Figures, List of Tables, List of Abbreviations Summary (abstract), a maximum of one whole side Confidentiality of the company (will be added) Main text Bibliography Appendices: Charts not accommodated in the text, transcripts, interview guidelines and evaluations FORMAT REQUIREMENTS Volume 15500-20.000 words (appr. 55-70 pages plus directories and attachments) Page Size A4 ISO standard paper size (210×297 mm) Page caption One-sided Margins Left 4 cm and 2 cm on the right. Above and below 2 cm Line spacing 1.5, with exception of quotations, captions, lists, graphs, charts, footnotes/endnotes, bibliographic entries, items within tables, and lists in appendices. Control for orphan and widow lines. An orphan line is the first line of a paragraph that is the last line on a page. A widow line is the last line of a paragraph that is the first line on the next page. Font Font size 11-12, Arial, Times New Roman, etc. Smaller font size may be appropriate for footnotes or other material outside of main text. Use either underlining or italics to emphasize text. Do not mix them. Black text is recommended, although, color may be appropriate in some limited parts of the document. Font requirements apply to all text including captions, footnotes, citations, etc. APA style format needs to be followed. Page numbering with exception of title page, all pages are numbered consecutively, with the table of contents marked with Roman numerals. The numbering with Arabic numerals beginning with the first page of the text EVALUATION IS BASED ON THE FOLLOWING CRITERIAS BY EXAMINATION BOARD The evaluation of scientific work is based on evaluation criteria in the areas of 1. Topic and structure of the thesis 2. Theory and Methodology 3. Inventory and empirics 4. Personal contribution / solutions 5. Literature and materials 6. General and formal criteria Maximum references should be quoted from books/ published journals, online resources should minimum (<10) *Plagiarism is to be avoided at all cost. POINTS TO BE NOTED The structure suggested above is based on the general outline I am planning to cover, I am looking forward to corrections and restructuring from your side. The data set will be the general one which is available internally and unfortunately, the dataset cannot be shared externally. So please feel free to put a sample data set and create an interpretation from your side. I will be working on the DATA set personally and filling it up as soon as I have the structure ready and the methodology is advised from your side. Please do guide me though how to carry it out and I shall be doing it myself What I am looking for is a strong Introduction followed by literature review and methodology Please feel free to guide me through the whole process on how it needs to be done as I am literally struggling with it because of my tight schedule. Here the analysis of churn shall be calculated on the following criteria: the number of end customers who failed to renew their licenses during the phase of renewal. I will be interpreting the data set as the total number of licenses sold in Q2 and Q3 2018 for Channel business and the same data set shall be compared with the same quarter in 2019. I am in need of help in starting with the literature review and methodology that needs to be followed in order to reach the outcome. Once the structure is in place, I shall be conducting the data analysis myself and filling it in. What I am expecting from your side is giving a strong structure for thesis and guiding me on how the Churn can be analyzed and I shall follow the methodology and carry out the analysis myself as the data set cannot be shared externally as I have addressed earlier. I know it shall create an inconvenience in interpretation from your side but I need your guidance on how to do the analysis. What are the steps I need to follow to end up with the final aim of the thesis idea itself? I shall carry out the data analysis myself. Rest of the suggestions will be added later. Thank You!
Hide