Marketers need to gather information from consumers to understand their needs and interests. Select a research topic that you think is important (international marketing, ethics, or marketing technology for example). Create a short ten-question survey that asks respondents questions about the topic you choose. The questions you include could be related to demographics (age, region of US, or time zone), and the topic you choose. Answer the following questions in a two-page paper: What types of questions can increase the validity of your survey? What is the difference between an open-ended, close-ended, or Likert type of question? How can you measure the validity of these questions? Discuss how the use of questions impacts the results of your survey. What did you learn?
